I would like to take this opportunity to update you on our progress in applying the Wisenet brand name across the Hanwha Techwin range of video surveillance solutions.
You will recall when the Hanwha Group acquired Samsung Techwin, we made a promise to manage our change of name to Hanwha Techwin in a timely fashion. We also promised to support the transition with extensive marketing activities to reassure the market that it was ‘business as usual’. I am pleased to report we have kept our promise. The rebranding of our company, as well as the introduction of the Wisenet badge on many of our products, has been successfully achieved without any disruption to our business or our partners.
In order to complete the rebranding process, from January 2018 our Q series cameras will be supplied with the Wisenet badge. This follows on from the recent badging of our Wisenet P, X and HD+ camera series.
Please be assured our marketing communications will carry the clear statement “Samsung Security is now WISENET” throughout next year. This will assist the brand transition amongst installers and system integrators who are used to seeing the previous branding on our products.
Please do not hesitate to contact your Hanwha Techwin Account Manager if you have any questions, whilst we continue to build a brand which you can trust to be your single source of high performance end-to-end video surveillance solutions.
Thank you for your ongoing loyal support.
Bob (H.Y.) Hwang PhD
Hanwha Techwin Europe