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Retail Insight helps retailers gain an understanding of their customers’ behaviour by aggregating video analytics and presenting it in a convenient and insightful way.
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Turn Browsing into Buying
Understanding customer behaviour in-store is crucial for retailers to capitalise on every sales opportunity. However, the metadata extracted from EPOS systems is not enough to help identify opportunities to increase productivity and improve customer experience.
Retail Insight enables retailers to gain a greater understanding of customer behaviour and buying patterns. The cloud-based solution utilises people counting, heat mapping and queue management applications running onboard selected Wisenet Q and Wisenet X fixed lens and fish-eye cameras to display statistical analytics on a centralised dashboard, along with other practical information such as weather reports.
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Video Analytics for Retail Efficiency
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Heat Mapping
Heatmap measures and tracks customers’ dwell-time in specific locations, providing insights into popular/ unattractive products. Owners can configure the time duration to collect data at specific times.
Queue Management
Queue management is crucial for large retailers. The feature captures long waiting lines in real time and manages the queues in an efficient way, reducing customer complaints, whilst optimising staffing levels.
People Counting
People counting enables retailers to take advantage of the data captured by the cameras to measure the impact of advertising, on-line promotions and other marketing activities on the number of people who enter their stores.
Age/Gender Analytics
Compare gender and age statistics across locations/times of day. Retailers can target marketing efforts at the demographic segments likely to visit in certain areas and at certain times.
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Solution Highlights
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Customisable & user friendly
The content is presented in a user-friendly interface. It’s easy to configure with multi-tab function. Users can get the information they need in a quick overview and click the “detail” button for more information. The dashboards and reports are easily customisable. Retail Insight also provides weather information and shop opening hours.
Regular automatic reporting
Wisenet Retail Insight offers reports on a daily, weekly, or monthly basis. Users can configure reports with the information they want, taking full advantage of the vast amount and type of data and gaining information crucial in running retail stores.
Effective Options for Integrated Surveillance
- 360⁰ fish-eye models which can reduce the number of cameras required
- Feature-rich but affordable fixed and PTZ cameras
- Cameras with high-resolution and WDR for crystal clear images
- Public View Monitor Cameras to help to deter and detect shoplifters
- Pinhole Height Strip cameras which covertly capture an image of a person’s face, as well as evaluate the approximate height of the person
- Affordable cameras that do not require lighting to produce their images and are therefore ideal for “lights-out” 24/7 warehouse monitoring
- Efficient centralised management and mobile monitoring
Integration with Wisenet X and Q Series
